When we started Imaginative, we wanted to bring a human touch to our work - the mark of the craftsman, intuitive expression, passionate energy, even fun. We wanted to be on the forefront of new a generation of designers, a generation that could recognize the exciting new opportunities in blurring disciplinary boundaries while producing highly creative, smart and effective work. We have a true respect and passion for our craft. We are proponents of using one’s head, heart and hands. We also believe that Art & Design are not the same thing. Design is primarily concerned with problem solving whereas Art is more motivated by personal expression. One is not better than the other, and we should all have a healthy respect for both. "You'll never go home empty minded" - David Ogilvy
Our company has changed a lot over the years, but our core consistent offering has been our ability to provide value in the form of brand thinking. There is a tendency to think of design as merely graphic design. In fact, graphic design is just one discipline within the broader activity of brand thinking. There are many other design disciplines including architectural design, design strategy, art direction, industrial design, user experience design, illustration, fashion design, sound design, interactive design, etc. In a broad sense, design thinking is a problem solving activity that often
leverages many disciplines working in collaboration. It requires the ability to combine creativity and rationality to discover solutions that can drive an organization’s success. At Imaginative we create brands, update and improve existing brands, and communicate to the world on behalf of those brands through print and web solutions so that more people feel good about the choices they make. Brand thinking is how we do it.
We start each assignment with a blank slate because we really believe in filling our minds with information before we begin making creative assumptions. We employ a simple process. It's not extra-fancy and we haven't come up with a catchy trademarked name for it. It involves developing a clear definition of the problem to be solved, research leading to strategic insight, creative exploration of those insights and finally implementing those ideas. It just works plain and simple!
Imaginative is a local company that specializes in Print, Fulfillment, Design, Marketing, Web solutions.