La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. Known as bra specialists, La Vie en Rose delivers exceptional women’s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 180 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 75 boutiques outside Canada, in over 14 countries including Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Algeria, and Kazakhstan. La Vie en Rose, headquartered in Montreal, is a true Canadian success story and continues its international growth.
La Vie en Rose offers an array of well-fitted bras and specialty lingerie selections designed for every silhouette, every look and every occasion.